Learn about using the available versions of our logo, and the all-of-government logo, correctly.
As a New Zealand government organisation, we are required to identify Te Tāhuhu o te Mātauranga (Ministry of Education) as primarily responsible for the digital product and also to include a visual link to govt.nz, from the homepage, to comply with NZ government web standards. To meet these requirements we include the standard Te Tāhuhu o te Mātauranga logo and the approved all-of-government logo, in the footer area.
Under no circumstances should new logos or visual identity elements be created, added or substituted on digital products without first speaking to the Visual Identity and Brand Communications team at [email protected].
Downloading assets
All the logo artwork assets described below are available to suppliers to download via UView or to staff on Te Tāhuhu or by contacting the Visual Identity and Brand Communications team at [email protected]
Icon format of Te Tāhuhu o te Mātauranga (Ministry of Education) logo
This variation of the logo was designed specifically for digital/web/social media use. This logo must be used in the header together with a logo typeface (which is name of the site) as a lockup, to ensure the authority and identity of the Ministry is consistent and visible.
How to use the icon logo in the header
The icon logo appears either black, white or our brand purple depending on the colour chosen for the rest of the header. Our preferred size for the icon logo is between a maximum height of 80px and minimum of 50px. The consistent combination of the square icon logo and the site name set in Gotham black as a lockup, communicates to our users that this product is provided by the Ministry of Education.
The header displays the icon logo and the site name as a lockup aligned at the left edge of the browser. The black version of the logo is used to contrast against the dark header (left) or the white version is used when the rest of the header is dark (right).
Te Tāhuhu o te Mātauranga Logo
Te Tāhuhu o te Mātauranga sets the theme for our organisation and represents our kāwanatanga role in providing a national education system that meets the needs of ākonga in Aotearoa. This includes our commitments and responsibilities to protect and promote te reo Māori. The Tāhuhu is the central ridge-pole that runs the length of te whare. Te Tāhuhu speaks to our role to hold together Te Whare o te Mātauranga. It connects the front and back of te whare and is strengthened by our enabling functions.
For guidance on logo use, please reach our to our Visual Identity and Brand communications team.
Te Mahau Logo
Te Mahau is the front porch and entryway of Te Whare o te Mātauranga. This is a place of humility of presence and manaaki. It is a place that is front facing, accessible, visible and transparent. It is a place of conversation, where wahine and tane can stand to speak. It can be a wahi tapu/place of formality if required but it is usually an informal space where people come together. Māori, English and other languages can be spoken in this space.
For guidance on logo use, please reach our to our Visual Identity and Brand communications team.
Te Poutāhū | Curriculum Centre Logo
Te Poutāhū | Curriculum Centre is a pou that stands in the whare and can be visible from both Te Mahau and the inside. Te Poutāhū supports Te Tāhuhu and is therefore one of the main supports for education in its entirety. Curriculum is part of our shaping and operational roles and is an enduring aspect of our education system as it sets the direction for what and how ākonga are taught. Therefore, this name is tied directly to the structure of the whare.
For guidance on logo use, please reach our to our Visual Identity and Brand communications team.
Sub-brands
Adding further text to the Ministry logo, or creating a new version of our logo is not permitted.
Do not attempt to deconstruct, edit or recolour the approved Ministry logos in any way.
To maintain visual identity consistency, as a rule, the Ministry does not allow sub-brands for any projects or products that are part of our core business.
Under the visual identity rules it is preferable that any service or product name(s) are simply typeset in the Gotham font family and positioned to the right of the icon logo, as a lockup.
New Zealand Government Identity
The New Zealand Government Identity (previously All-of-Government Identity) logo must be visible on every government website, across all agencies and organisations. In our Design System we apply this logo in the bottom right of footer component area, so it appears on every page. Do not use this logo in the header or elsewhere in the product.
To find our more about the New Zealand Government identity, visit https://www.publicservice.govt.nz/publications/policy-and-guidelines-new-zealand-government-identity/
Latest update
February 2023
Updated logo set to match the new brand identity.